CREATIVE ART DIRECTOR SELECTED WORK — 2026
CREATIVE & VIDEO PRODUCTION
SAMSUNG:FOLLOWERSPRODUCTION
Integrating Galaxy S21 into the visual language of Gen Z—a generation that doesn't just consume culture, but creates it.
CREATIVE & VIDEO PRODUCTION
WINLINE:BELARUSLAUNCH
Driving instant conversion and premium awareness for Winline Casino.
CREATIVE AND ART-DIRECTION
HAVAL
HAVAL: A broad positioning platform for a crossover brand built to speak to every audience.
PACKAGE DESIGN AND PRODUCT DEMO
LUKOILGENESIS
Lukoil Genesis Packaging & Media Launch
BRANDING & GUIDELINES
CHEXXforWinline
Ultimate gambling platform.
CREATIVE AND ART-DIRECTION
MTS
Long-term creative platform and leadership retention.
CREATIVE & VIDEO PRODUCTION
VKCLIPS
Positioning VK Clips as the leading mass-market product inside the VK ecosystem.
CREATIVE & VIDEO PRODUCTION
WINLINE:RPL
Integrating the Winline brand into the content of top comedy influencers and comedians.
OOH & EXPERIENTIAL
SAMSUNG:FOLDEDADS
Launching new generations of foldable smartphones, Galaxy Z Flip4 and Fold4.
CREATIVE AND ART-DIRECTION
SAMSUNG:CONTENTCITY
Driving sales of Samsung's premium Ultra HD 4K TV lineup on the Russian market.
CREATIVE AND ART-DIRECTION
LAY'SEER
Lay's Seasonal Campaigns
CREATIVE AND ART-DIRECTION
MECHTALLIONSUMMER
Mechtallion Seasonal Campaigns — AI
CREATIVE AND ART-DIRECTION
PFIZER:PRELOX
Beneath the surface of modern restraint, an older language still speaks — the language of instinct, of the hunt, of a desire that doesn't wait to be invited.
BRANDBOOK
COFFEEMONARCH
Rebranding and launching Monarch after Jacobs' exit from the Russian market.
SELECTED WORK © AK
REEL / 14
ABOUT & EXPERTISETHE PERSON BEHIND THE WORK
01 / ABOUT
Andy Kuznetsov
— Art Director
Creating work that lives at the intersection of bold ideas, sharp design, and moving image.
WHAT I DO01 — 06
01
Creative & Art Direction
Crafting strong storytelling, creative concepts, and art direction. I manage full-cycle production: from briefing directors and CG studios to the final editing of complex video projects.
02
Branding & System Design
Developing brand identity, comprehensive guidelines, and strategic brand assets. Experienced in packaging and in-store communications for global brands, ensuring a consistent, impactful visual presence across all touchpoints.
03
Digital & CG Expertise
Possessing a deep insider knowledge of digital production, allowing me to speak the same language as digital designers. Hands-on skills in motion design, 3D graphics, video editing, and interactive content creation.
04
AI
Implementing cutting-edge AI tools into content production workflows to optimize project timelines, resources, and budgets.
05
Business Communication & Pitching
Creating visually flawless, high-stakes presentations that sell concepts to businesses. Proven track record of defending creative decisions, winning pitches for major clients like MTS, Haval, Sber, and PepsiCo, and securing industry accolades (Epica, Red Apple, Effie).
06
Management & Creative Leadership
Establishing clear tasks, managing cross-functional creative teams, and overseeing production pipelines of any complexity.
EXPERIENCE03 / 06
MullenLowe
Samsung / Cheil
BBDO
Lowe Adventa
Ogilvy
KEY CLIENTS BY INDUSTRY22 BRANDS
FMCG, Retail & Fashion
PepsiCo (Lay's)P&GMondelezGloria JeansMedia MarktInBevBAT
Automotive
HAVALMercedes-BenzVolkswagensmartChangan
Finance, Tech & Insurance
SberRaiffeisenAlfa CapitalVISAIntouch
Sports & Entertainment
WinlineCHEXXFC ZenitSporta
Pharma
Pfizer
AWARDS11 RECOGNITIONS
Epica SilverTikTok Awards Best ViralRed AppleWhite SquareEffieADCRMixxGolden Hummer Grand PrixADCKIAFPIAF
CONTACTLET'S START SOMETHING
06 / CONTACT
Have a project
in mind?
Tell me about your idea, timeline, and goals — I'll follow up within a day.