CREATIVE AND ART-DIRECTION

LAY'S EER

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01 / THE BRIEF

Lay's Seasonal Campaigns

CONTEXT

Developing and launching a large-scale seasonal communication platform for Lay's across 27 countries in Eastern Europe.

ROLE & SOLUTIONS

Led the creative concept that won the international pitch to service the EER region. Developed the Visual Toolkit and controlled the consistency of the concept across every channel (360°): TV commercials, OLV, OOH, digital banners, and brand-zone design standards in retail.

RESULT

The campaign drove growth in sales volumes during the summer period and significantly lifted Brand Consideration.

02 / THE CAMPAIGN

Lay's EER seasonal campaign product packaging visual — 01 / LAY'S EER

Lay's EER seasonal campaign collage of summer visuals — 02 / LAY'S EER

Lay's EER OOH billboard installation — 03 / LAY'S EER

Lay's EER branded street kiosk — 04 / LAY'S EER

Lay's EER branded bus shelter advertising — 05 / LAY'S EER

Lay's EER subway advertising placement — 06 / LAY'S EER

Lay's EER campaign visual on a sunlit beach deck — 07 / LAY'S EER

Lay's EER summer campaign visual with a snorkeler — 08 / LAY'S EER

Lay's EER summer campaign visual with snorkelers underwater — 09 / LAY'S EER

Lay's EER campaign visual with a beach chair — 10 / LAY'S EER

Lay's EER summer campaign visual with surfers — 11 / LAY'S EER

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Lay's EER branded delivery truck — 13 / LAY'S EER