CREATIVE AND ART-DIRECTION

MECHTALLION SUMMER

12 / 14

01 / THE BRIEF

Mechtallion Seasonal Campaigns — AI

CONTEXT

Creating a visual frame for the summer campaign of the Mechtallion lottery, where a ticket shaped like a frame became a portal into summer.

ROLE & SOLUTIONS

Led the art-direction for the campaign and oversaw the creation of AI-generated video and photography, shaping each scene around the frame-as-portal concept and keeping the visual language consistent across placements.

RESULT

A bold, instantly recognizable summer image for the Mechtallion brand that stood out across every touchpoint.

02 / THE PORTAL

Mechtallion Summer lottery ticket visual with an overwater bungalow island framed by the ticket — 01 / MECHTALLION

Mechtallion Summer lottery ticket visual with a family biking down a countryside road — 02 / MECHTALLION

Mechtallion Summer lottery ticket frame installed as a portal along a city canal — 03 / MECHTALLION

Mechtallion Summer lottery ticket frame as a portal to a mountain lake, with a woman kayaking through it — 04 / MECHTALLION

03 / THE FILMS

01 / SUMMER FILMWatch on Vimeo ↗

02 / SUMMER FILMWatch on Vimeo ↗

03 / SUMMER FILMWatch on Vimeo ↗