CREATIVE AND ART-DIRECTION
PFIZER: PRELOX
13 / 1401 / THE BRIEF
Beneath the surface of modern restraint, an older language still speaks — the language of instinct, of the hunt, of a desire that doesn't wait to be invited.
CONTEXT
Launching Prelox, a new dietary supplement designed to awaken female libido and vitality.
ROLE & SOLUTIONS
Built the campaign around a single creative idea: instinct as power. The woman becomes the hunter — a panther moving through the modern world — translated into a series of films and a dedicated campaign website that carried the idea across every touchpoint.
Instinct as power. The woman becomes the hunter.
03 / THE FILM