SAMSUNG: CONTENT CITY

Driving sales of Samsung's premium Ultra HD 4K TV lineup on the Russian market. The brief called for an engaging promo campaign that didn't just inform audiences about image quality, but directly converted their interest into purchases.

Launched the gamified promo special project "Content City." The mechanic was built around an interactive website where users explored a virtual city, discovered the benefits of 4K resolution, and hunted for unique promo codes hidden across its locations.

Sales up to 70%.