CREATIVE & VIDEO PRODUCTION
SAMSUNG: FOLLOWERS PRODUCTION
01 / 1401 / THE BRIEF
A Galaxy S21 campaign made for a generation that creates, shares, and remixes.
CONTEXT
Bring Samsung Galaxy S21 into conversation with Gen Z. The challenge was to make the device a natural part of UGC culture.
ROLE & CREATIVE APPROACH
Developed the creative idea connecting influencers and viral content. Co-wrote a viral music track with a musician and produced its music video. Led the shoot and the full digital production, from OLV and the landing page to email and digital OOH.
OUTCOME
The campaign reached 2 billion views, 22 million shares, and more than 1.5 million user-generated videos. It contributed to Top of Mind awareness among young audiences and was recognized by Effie Awards and TikTok Awards.
02 / THE FILMSMade to move.
Made to move.
Made to share.
03 / THE IMPACTCulture made
Culture made
the numbers.
01 / 052BViewsCampaign reach
02 / 0522MSharesContent passed on
03 / 051.5M+UGC videosMade by the community
04 / 05349MLikesMade by the community
05 / 0511MCommentsMade by the community
RECOGNITIONEFFIE AWARDS × TIKTOK AWARDS