PACKAGE DESIGN AND PRODUCT DEMO

LUKOIL GENESIS

04 / 14

01 / THE BRIEF

Lukoil Genesis Packaging & Media Launch

CONTEXT

Launch a new premium line of Lukoil Genesis motor oil. The brief was to develop a progressive packaging system and create a series of advertising films and high-tech 3D product demos.

ROLE & SOLUTIONS

Developed the visual concept and ergonomics for the new packaging. We created a distinctive canister geometry focused on premium perception and ease of use. For the promotional campaign, we developed scripts for brand films and high-tech product demos.

RESULT

Achieved 100% brand recognition on shelf within the premium motor-oil segment.

02 / PACKAGE DESIGN

A clean-slate design: How AI helped us create a fundamentally new packaging shape.

01 / Start-Stop

02 / Racing

03 / Hybrid

04 / Longlife

03 / MEDIA LAUNCH

Advertising films and high-tech 3D demos built to make the packaging work as hard as the product.

Lukoil Genesis Racing demo storyboard with packaging, engine details, oil flow and racing frames

Lukoil Genesis demo storyboard with engine, heat, molecular structures and product frames