HAVAL

Launch and establish HAVAL as a versatile crossover brand for radically different audiences. Build a broad positioning platform where young drivers, tech enthusiasts, entrepreneurs, and families each find their own reflection and a clear product USP.

Led creative concept development for the entire model range and won the pitch twice. Directed creative and production control from image films and digital banners to product catalogues and dealer-centre design standards.

Full 360° channel control eliminated dilution of the brand image and delivered steady growth in Brand Awareness and Brand Consideration across the automotive market.