WINLINE: RPL

Integrating the Winline brand into the content of top comedy influencers and comedians. The goal was to create native, highly shareable content that preserved each comedian's signature style while organically delivering the brand's CVP and promo mechanics.

Developed the creative integration idea in the bloggers' own authorial style. We wrote scripts and gags that the comedians organically adapted into their own delivery.

Achieved record-high engagement and content retention rate. The highly native scripts broke through skepticism toward direct gambling advertising, driving growth in registration and deposit conversions and lowering user-acquisition cost through the influencer channel.