CREATIVE & VIDEO PRODUCTION
VK CLIPS
07 / 1401 / THE BRIEF
Positioning VK Clips as the leading mass-market product inside the VK ecosystem.
CONTEXT
Positioning and promoting VK Clips, VK's short vertical-video service, as the ecosystem's flagship mass-market product. The goal was to show the platform's scale — a vast content library where completely different people with opposing interests instantly find exactly what they're looking for.
ROLE & SOLUTIONS
Fully curated and controlled 360° production, from brand and product TV commercials to OLV, digital banners, and DOOH.
RESULT
The campaign effectively broke down the "this is a service for one narrow group" barrier and cemented VK Clips' status as a mass-market platform.
02 / THE FILM